Audi boss warns Google’s self driving cars could monitor where you are to sell ads

‘Volkswagen’s Audi will take a stringent line on guarding customers’ data, the carmaker’s chief executive said on Tuesday, in a thinly veiled swipe at new rival Google.

The emergence of self-driving and connected cars has made software a key component in future cars, opening the market to new entrants like Google, and shaking up the pecking order between carmakers and their suppliers.

Software-driven cars also throw up new questions about who should control data generated by connected cars and drivers, forcing companies to take a clear stance on data privacy.’

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