General Mills To Eliminate Artificial Colors and Flavors From All Cereals

‘ABC Action News has just reported General Mills’ groundbreaking announcement that they are voluntarily removing harmful food dyes and artificial flavors from their entire cereal line – even Trix and Lucky Charms.

This is not to say that the brightly colored breakfast grains will become lackluster – it’s always been possible to naturally color food. There was never any need to subject consumers to 15 million pounds of carcinogenic petroleum byproducts (coal tar derivatives) per year.’

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