The number of people watching TV is falling off a cliff

‘A report from Ad Age on Wednesday paints a bleak picture of Tuesday’s overnight TV ratings, which come during one of the industry’s most important weeks of the year as new shows are rolled out on the major networks.

Ad Age, citing figures from Nielsen, reported that every returning drama that aired Tuesday night saw viewers decline by double digits while debuts were a “mixed bag.”

But aside from the performance of individual shows, the number of people using TV in the coveted 18-to-49 demographic was down 8% against the same time last year, and for the first two nights this week usage is off 10%.’

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