Own a Vizio Smart TV? It’s Watching You

‘TV makers are constantly crowing about the tricks their smart TVs can do. But one of the most popular brands has a feature that it’s not advertising: Vizio’s Smart TVs track your viewing habits and share it with advertisers, who can then find you on your phone and other devices.

The tracking — which Vizio calls “Smart Interactivity” — is turned on by default for the more than 10 million Smart TVs that the company has sold. Customers who want to escape it have to opt-out.

In a statement, Vizio said customers’ “non-personal identifiable information may be shared with select partners … to permit these companies to make, for example, better-informed decisions regarding content production, programming and advertising.”’

Read more: Own a Vizio Smart TV? It’s Watching You

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