‘Smart’ websites may soon know how you’re feeling – through your mouse

‘Clicks, shares, and other data are vital for online marketers, but a new study by Brigham Young University offers a glimpse into a future where the mouse or cursor reveals something more personal: the user’s own emotions.

Three separate experiments carried out by computer scientists found negative feelings can be tracked by cursor motions – useful information for online businesses that have to guess what is driving away potential customers. The researchers discovered that dissatisfaction or confusion led to slower, shorter, more irregular and less precise mouse movement.

“Using this technology, websites will no longer be dumb,” head researcher and Brigham Young University information systems professor Jeff Jenkins said in a statement. “Websites can go beyond just presenting information, but they can sense you. They can understand not just what you’re providing, but what you’re feeling” – and all in real-time.’

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