Facebook’s new ‘like’ buttons have a hidden agenda

‘For years people have clamored for Facebook to add a “dislike” button alongside its iconic like button.

That was never going to happen, for reasons I’ve explained.

Instead, in October the company began testing a suite of six emoji complements to the like button: “love,” “haha,” “yay,” “wow,” “sad,” and “angry.”

On Wednesday, it rolled out the new buttons to Facebook users worldwide, minus one: “yay.” (“Yay” missed the cut, Facebook product manager Sammi Krug told me, because the company’s testing revealed that people found it vague and didn’t use it as much.)’

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