NATO Psychological Operations (PSYOP) to Influence Emotions and Sway Public Opinion

‘Psychological Operations or PSYOP are planned operations to convey selected information and indicators to audiences to influence their emotions, motives, objective reasoning, and ultimately the behavior of organizations, groups, and individuals.
The beginning of interest in post-Cold War information operations can be traced to the UN intervention in Somalia and the Rwanda Genocide. Relatively honest and direct reporting from these war zones meant that the public opinion of Western countries was a factor that had to be considered by the political classes. Hence the complaining at the time about the so-called “CNN Effect” which forced the politicians to send and/or withdraw troops irrespective of what the elites actually wanted to happen at the time.’
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