All of the Creepy Things Facebook Knows About You

‘Facebook knows more about your personal life than you probably realize. As part of the company’s increasingly aggressive advertising operation, Facebook goes to great lengths to track you across the web. The company compiles a list of personal details about every user that includes major life events and general interests. For years, details have been murky about how exactly the social network targets ads—but the company has finally given us a glimpse into how the secret sauce is made.
Facebook published a new targeted ad education portal and updated its ad preference settings to make them easier for users to understand. The tools reveal all 98 personal data points Facebook uses to target adverting at you—and you wouldn’t be wrong to feel a little uneasy about what Facebook knows and uses to sell advertising, though there’s no evidence that anything nefarious is going on here at all. It just feels weird!’
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