Hipsters Are Treating Farmers Markets Like a Dating Scene—And It May Be Bad for Business

‘People go to farmers markets for many reasons. The festive yet wholesome atmosphere makes us feel good about our communities. We might bump into that person we’ve been meaning to call, and perhaps buy a bar of soap. A burrito, perhaps, and a fresh-squeezed lemonade. And sometimes, we even want to buy some produce. A bag of salad mix, perhaps, and hope it doesn’t wilt before we skateboard home. But produce shopping is becoming an increasingly rare act, according to a recent Washington Post article.
“For some growers, farmers markets just aren’t what they used to be,” notes the headline. Zach Lester, a Virginia grower who sells at DC’s trendy Dupont Circle market told the Post he was down $50,000 a year from a decade ago, when he did about $200,000 in sales. This decrease comes in spite of the fact that the market is more popular than ever.’
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