Big tobacco company joins ‘e-cig’ industry; plans to stop selling traditional cigarettes

‘Tobacco giant Philip Morris International (PMI) has announced its intentions of gradually phasing out the manufacture and sale of conventional cigarettes and instead focusing on electronic cigarette technology.
The company has just applied to the FDA for approval of its new electronically heated cigarette, called iQOS, which is already being marketed in 12 countries and which has just been introduced to the British market.
The iQOS is different from most e-cigs currently being sold.’
Read more: Big tobacco company joins ‘e-cig’ industry; plans to stop selling traditional cigarettes