‘How not to inspire’: Provocative ‘fat-shaming’ commercial sparks outrage

‘A German supermarket commericial has managed to divide a nation with supporters calling it an inspiring act of marketing genius, while opponents brand it an offensive fat-shaming ploy which could spark eating disorders in children.
The story of ‘Eatkarus’ is a controversial new advertisement by the supermarket Edeka. It encourages healthy eating by retelling the tale of Icarus (the mythical Greek boy who flew too close to the sun, plummeting to his death) through the eyes of an overweight boy.’

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