Web-Based Brain Damage and Mindless Data Consumption

‘Evidence is mounting that our haphazard info-consuming ways on the web are adversely affecting our neurological and cognitive functioning – as well as wasting time by making us far less efficient – and far more distracted – than we think we are. The internet is a wonderful (read: essential) thing for humanity, but the way we use it seems to need some tweaking.
According to a study in the Journal of Digital Information, people who read documents online containing hypertext didn’t retain as much information as people reading without hypertext. The temptation to click on hyperlinks caused breaks in focus and attention, interrupting the flow of the material, thus compromising memory retention.’
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