South India boycotts Pepsi & Coca-Cola to help local farmers

‘Sales of Coca-Cola and Pepsi have been banned in the southern Indian state of Tamil Nadu. Two of the biggest trade associations in the region called for the boycott in favor of Indian products starting March 1.
The American soft drinks giants have been accused of taking too much water from rivers with local farmers left battling for proper irrigation of the land at the time of a severe drought.
The associations also called on supermarkets, restaurants, and hotels, urging them to join the boycott and help local businesses and farmers prosper.
The boycott followed a wave of protests against the Supreme Court’s ban of a local bull-taming festival called jallikattu last month.’
Read more: South India boycotts Pepsi & Coca-Cola to help local farmers