Kellogg’s funneled millions of dollars into effort to censor sugar warnings on cereals

‘In the past, Kellogg’s has been attacked several times for putting too much sugar in its breakfast cereals advertised to children. The amount of sugar in some of Kellogg’s products exceed the amount of sugar found in cakes, doughnuts, and ice creams. A single serving of Kellogg’s Crunchy Nut cereal, for instance, contains more than half the recommended maximum daily intake of added sugar for a six-year-old.
To counter claims that its sugar-laden products are fueling the obesity and poor health crisis, especially among our children, the food giant has spent millions of dollars to dispute the argument. As reported by The Sunday Times, Kellogg’s helped fund a report undermining the U.K.’s current policy to cut sugar intake, while supporting studies suggesting that eating cereals may help children maintain a healthy weight.
Based on the latest scientific evidence, the WHO recommends that we get less than 10 percent of our daily energy need from sugar. The Kellogg’s funded study, however, concluded that the “guidelines on dietary sugar do not meet criteria for trustworthy recommendations [and] are based on low-quality evidence.”’
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