Google Announces New Tech That Connects Your Online Behavior to Real World Purchases

‘Google has developed a new system which uses access to billions of consumer credit card transactions along with the multitude of data if collects from its other products to prove that its ad serving platform, AdSense, is effective in prompting you to buy at brick and mortar retail stores.
The megalithic company recently said that the new system creates digital trails for individuals, following them from their search boxes and email inboxes to actual stores, knowing when and where people are buying what.
While the advance is being hailed as the revolution of online advertising, as it ‘closes the loop’ between online and offline behavior, this is an admission of serious new surveillance capacities.’
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