Burger King Is Building Artificial Limbs So That Disabled People Can Eat Their Unhealthy Burgers
‘Over the years fast-food outlets have employed a myriad of tactics to tempt new customers. There have been the classics like McDonald’s Happy Meal toys, or Subway’s Five Dollar Footlong (R.I.P.). That’s not to mention cholesterol-filled gimmicks like the chicken-on-chicken monstrosity that was the KFC Double Down burger and Taco Bell’s answer to breakfast food, the waffle taco. But all of these pale in comparison to the latest marketing shtick courtesy of Burger King Argentina: free prosthetic hands to disabled customers.
You read that correctly. As a way to promote its new Stacker Atomic 5.0 burger last month, branches of the popular fast-food chain across Argentina *cough* handed out 1,000 prosthetic limbs to customers lacking appendages who purchased the meals. For this promotion—which formed part of an annual event nicknamed Stacker Day—Burger King sold the meals at half-price, donating all of the money from the sales to Atomic Lab, the local startup responsible for producing the 3-D-printed prosthetics.’
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