Patagonia Ad Calls Out Corporate Takeover of Public Land

‘On Sunday, Patagonia released its first TV commercial since its founding 44 years ago. Rather than selling outdoor gear, the one-minute commercial comes out against the selling off of America’s national parkland to private interests.
The ad features the clothing company’s founder, Yvon Chouinard, who asks viewers to pressure Interior Secretary Ryan Zinke to protect public lands. Zinke gave President Trump recommendations this week to shrink four outdoor national monuments, as a followup to Trump’s April executive order to review national monuments over 100,000 acres.
Reassessing public land worries environmentalists, ranchers and others because it would potentially reopen the lands to corporate use. Trump has tried to misrepresent federal protection of land as a “massive federal land grab.”‘
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