The Truth War Is Being Lost to a Global Censorship Apparatus Called Google

‘We are fast approaching the time where the informational war being waged between the establishment (specifically the vested interests of the rich and powerful) and the independent news outlet is rapidly heading towards its final showdown. Personally, although somewhat defeatist, I think this battle is already lost, it is simply a matter of time. The supposed defenders of free speech, that is the political establishment and their billionaire media cronies have taken sides and this is becoming more evident every day.
Today, the mainstream media has a self-inflicted credibility problem. In 2006, about 65 percent of the general public believed what they read in British newspapers in and in little more than ten years this high level of trust has crashed to little more than a quarter. In fact, trust in the four institutions of government, business, media and NGO’s has taken a dramatic dive in just the last three years alone.
However, 60 percent of people now get their news from search engines, not traditional human editors in the media. It is here where the new informational war takes place – the algorithm. Google now takes 81.2 percent of all search engine market share globally.’
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