Revealed: PR firm for the government’s obesity campaign works for fast-food giants including Mars, KFC and Walkers crisps

‘The anti-obesity drive by the Government is being overseen by a firm receiving millions of pounds to promote junk food, it has emerged.

PR firm Freud Communications is being paid £3million a year to run crucial public health campaigns – including Change4Life, the drive to combat obesity.

But while supposedly encouraging the nation to eat healthier, the firm is also earning millions a year to promote junk food firms including Mars, KFC, Pepsico – makers of Pepsi, Walkers crisps, and Tropicana fruit juice – as well as ASDA.’

Read more: Revealed: PR firm for the government's obesity campaign works for fast-food giants including Mars, KFC and Walkers crisps