The Most Brazen Rip-Off Ever? How the Beverage Industry Brainwashed You to Fear Tap Water

‘The biggest con job perpetrated on the consumer is not some shady operation selling bogus cures through TV infomercials. America’s biggest snake-oil salesman is actually the beverage industry, or Big Bev, which resells the simplest and most vital product for thousands of times its value. That product is drinking water.

Multinationals like PepsiCo, the Coca-Cola Company and Nestle rake in a combined $110 billion a year selling bottled water worldwide. In the U.S. alone, more than half the population drinks bottled water, which accounts for about 30% of liquid refreshment sales, far exceeding the sales of milk and beer (only soft drinks sell more).

But the expensive water the beverage industry sells is no better — and possibly worse — than the water you get from your tap (and often, the water they sell is tap water). So how did these companies fool the public into paying a few bucks for something that costs a few pennies per gallon from a faucet?’

Read more: The Most Brazen Rip-Off Ever? How the Beverage Industry Brainwashed You to Fear Tap Water