UK supermarket Waitrose suffers brand damage for promoting Israel

‘A UK supermarket chain’s promotion of Israel as a food-lover’s paradise has backfired following a massive backlash on social media.

The deluge of Facebook and Twitter messages directed at Waitrose, criticizing its distribution of a brochure titled Taste of Israel in February, has also attracted attention from the mainstream media in the last two weeks, adding to the supermarket’s PR woes.

And the brochure itself has been the subject of a complaint to Britain’s Advertising Standards Authority, by the Palestine Solidarity Campaign (PSC), on the grounds of false advertising.’

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