Supermarkets dupe consumers out of hundreds of millions

‘The consumer group Which? is launching a so called super complaint that grocery stores are conning customers out of hundreds of millions of pounds through unethical and dodgy sales offers.

The consumer watchdog is handing over a dossier to the Competition and Markets Authority that has taken over seven years to compile, documenting evidence of prices aimed at misleading and confusing the customer.

The supermarkets have been accused of implying there are savings through the use of multi buys and ridiculous sales offers. The report found that 40% of groceries were sold on promotion. The emergence of discount shops like Aldi and Lidl has led to a surge in supermarkets having to adjust prices and enticing consumers through ‘dodgy’ prices and offers.’

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