Wonga aims for reinvention in new payday lending ads

‘Short-term lender Wonga has swapped its controversial puppets for “hard-working dinner ladies and mums” as it bids to reinvent itself with new adverts.

The lender, which recently announced a pre-tax loss of £37.3m in 2014, said the new ads would steer clear of the young and vulnerable.

But it admitted there would be no watershed for TV adverts, which will run during ad breaks of popular soaps.’

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