The Soylent Revolution: Why a Food Powder Many Think Looks Like Semen Is Increasing Its Sales
‘New alt-food products like Soylent and 100%FOOD might not be for everyone, but they do seem to get everyone talking. The talk is not always nice; Soylent has been called “the most joyless new technology to hit the world since we first laid eyes on MS-DOS” and its appearance has been compared to—among other things—semen.
Marketed as futuristic replacements to food (100%FOOD even displays pictures of astronauts on its website), they seem to be similar to previous iterations of food replacements like Slimfast or Ensure. As a 2013 article points out, the main difference between the older products and these newer ones is the marketing. Soylent offers itself up as a “technology,” allowing customers to “hack food.”‘
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