Why a Future Ride in a Self-Driving Car Could Be a Trip to Advertising Hell

‘There’s nothing marketers love more than a captive audience. And people don’t get any more captive than when they’re sitting in a car. That’s a powerful motivation for companies developing automated cars, beyond the technical innovation that has made such a vision possible.

From Google to Tesla to traditional automakers, it seems everyone today is scrambling to get in on the automated vehicle action. Even Apple is rumored to be working on a car of its own and has reportedly developed a giant virtual windshield that recognizes gesture controls to operate it.

Apple and Google, of course, already build phones that can advertise to us wherever we are, including in the car. And automakers already build cars that take us wherever we want to go, and are taking more and more control of driving along the way. So what’s the big deal? Well, imagine a car that can send you a coupon for Starbucks, place your order, and drive you there to pick it up when you’re in the neighborhood.’

Read more: Why a Future Ride in a Self-Driving Car Could Be a Trip to Advertising Hell

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