Sell vaccines like Coca-Cola: World Health Organization

‘To overcome worldwide resistance to vaccines, the UN’s World Health Organization (WHO) enlisted the marketing advice of the International Food and Beverage Alliance, whose 11 members comprise the world’s most successful marketers, among them The Coca Cola Company, Pepsico and McDonalds. WHO liked what it heard and, in a major report released last fall, decided to accept the food and beverage industry’s recommendations: forget facts, sell vaccines the way Coca-Cola is sold, on the basis of emotion.

The wide-ranging WHO report, entitled “Report of the SAGE Working Group on Vaccine Hesitancy,” stemmed from a November 2011 meeting of the Strategic Advisory Group of Experts (SAGE) on Immunization, where “SAGE noted with concern the impact of reluctance to accept immunization on the uptake of vaccines reported from both developed and developing countries. These reports led SAGE to request the establishment of a working group on vaccine hesitancy.”‘

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