McDonald’s franchisees insolvent, depressed and leaderless – survey

‘Over two-dozen McDonald’s franchisees have expressed frustration with corporate management. They said its turnaround plan initiatives like digital kiosks and all-day breakfast were a distraction from the core business – food quality and customer service.

“We are in the throes of a deep depression, and nothing is changing,” one franchisee wrote in response to the survey, according to Business Insider. “Probably 30 percent of operators are insolvent.”

Franchisees said the brand could be facing “its final days.” They expressed frustration with the CEOs’s new initiatives, which seem to keep failing.’

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