‘Absurd’: Redskins slam Adidas’ drive to eradicate Native American mascots in high school sports
‘Adidas has no problem making billions off of endorsing major-league teams whose names contain ethnic stereotypes. Yet it has just pledged to pay for high school football’s bid to eradicate racial symbolism. The Redskins say Adidas is employing double standards.
Under the initiative, announced Thursday, Adidas would provide free design services to those schools seeking to remove “potentially harmful Native American imagery or symbolism” – including mascots, team names, logos and so on. The German company is even eager to provide financial support to ensure the cost of changing is not prohibitive, The Washington Post reports.
Some 2,000 high schools still use mascots and monikers that “cause concern for many tribal communities,” the company said, announcing it will be a founding member of a coalition to review the issue of Native American imagery in sports.’
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