‘Hell No Barbie’ Campaign Warns About ‘Hello Barbie’, a New Doll With Big Brother-ish Capabilities
‘Hello Barbie will be available in stores right in time for the holidays. A campaign entitled “Hell No Barbie” however seeks to inform consumers that this doll has the potential to severely violate their privacy.
In an attempt to revitalize its Barbie brand, Mattel will soon launch Hello Barbie, a Wi-Fi-connected doll with artificial intelligence. The doll “talks” to children by recording what they say and responding accordingly. All of the children’s interactions with the doll are recorded using a microphone and are sent to a remote server through Wi-Fi. The recorded voices are then interpreted by an algorithm in order to generate an appropriate response. While some might find this innovation fun and interesting, others see in this toy a big-brotherish nightmare: It is programmed to ask personal questions to little girls, record their answers (and everything else the mic picks up) and then transmits the information to a remote location.’
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