Keeping people malnourished and hungry boosts corporate profits, study finds

‘It would not be a good idea to shop at a department store on an empty belly. The hungrier a person is, the more willing they are to buy not only food, but also clothes, toys, tools — any kind of nonfood item. According to new findings from the University of Minnesota’s Carlson School of Management, hungry, malnourished people are more apt to buy practically anything.

This could be related to the way people are marketed to. People are told they are lacking things and that they need to buy more and better to be happy. When hunger strikes, people feel need and lack. Instead of just searching for food, they feel the need to buy other things as well.

“Hunger makes us think about seeking, acquiring, and consuming food,” said Alison Jing Xu, assistant professor of marketing at the Carlson School. “The acquisition-related thoughts can spill over and put us in a mode of also getting nonfood items even though they are incapable of satisfying our hunger.”‘

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