McDonald’s Latest Marketing Ploy Shows Just How Desperate The Food Giant Has Become

‘Fast food giant McDonald’s has been having a rough time. Considering its recent decision to close 700 locations in 2015, dire predictions from franchise owners claiming the company is facing its “final days,” and a June announcement that the company was shrinking for the first time in its long history, it’s safe to say McD’s is looking for something — anything — to turn its struggling business around.

The advertising geniuses at McDonald’s may have found that interesting, albeit disturbing something. McDonald’s unveiled its new McChoco Potato yesterday, a spin on the classic fries, which will be drizzled with chocolate and white chocolate syrup. The company says “The combination creates a wonderful salty and sweet harmonious taste.” McChoco fries will be rolled out in Japan starting January 26th, and if they are a hit, it’s possible they will eventually be sold in the United States.’

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