Turning Mediocre into Terrific
George Orwell was correct in 1946 when he wrote the following: “To see what is in front of one’s nose needs a constant struggle.”
I would add this insight: “If you don’t know what you’re doing, ask for help.”
The problem is: the vast majority of people don’t know that they don’t know what they’re doing.
Let me give you a sadly typical example. I came across a video of an articulate woman who makes the case against federal regulation of land in the state of Oregon. She claims to be a lawyer. I have no reason to believe that she is not a lawyer. She is articulate, as a competent lawyer should be.
But when it comes to basic technology, she doesn’t know what she’s doing. Furthermore, even more important, she has no clue as to the extent to which she doesn’t know what she’s doing.
Why is it that people on our side, who ought to know what they are doing, don’t know what they’re doing?
ROTTEN SOUND
First, watch her video. It has a lot of good content. It has a story that ought to get out. It has been reasonably successful in getting the message out, since the video has about a quarter of a million hits. That is a lot of hits.
As you watch it, pay attention to the terrible sound of this video. Listen to the background noise.
As with virtually any video today, even when taken with a cell phone, if the camera is on a tripod, the video is going to be clear. We are the beneficiaries of a tremendous technological revolution over the last 10 years.
For $5, this woman could have produced a video with a professional sounding audio. But she didn’t know anything about this. She didn’t know that she didn’t know, so she did not ask some teenage kid for assistance.
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