Big Brother Corporation? BBC to use facial coding cameras to study viewers’ emotions

‘Facial coding technology will be used by the BBC to examine viewers’ subconscious reactions to their shows and discover any “emotional attachment” they have to the broadcaster, after a series of trials yielded positive results.

Using technology from British company CrowdEmotion, cameras will be used to record facial expressions. The movements are then divided up into six different categories: sadness, puzzlement, happiness, fear, rejection and surprise.

The company will work with the insight division of BBC Worldwide, the broadcaster’s commercial arm, to establish and research how viewers respond to different types of program.’

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