ExxonMobil: More Than Fifty Proud Years of Melting Glaciers

‘From the Department of “Time Makes Ancient Good Uncouth” comes this historical oddity, a double-page advertisement from the February 2, 1962, issue of LIFE magazine (which featured a helmeted John Glenn on the cover as he prepared to become the first American astronaut to orbit the Earth).

The ad, extolling the wonders of Humble Oil and Refining, the company now known as ExxonMobil, proudly boasts that “Each Day Humble Supplies Enough Energy to Melt 7 Million Tons of Glacier!” Like that’s a good thing.

Set against a beautiful color photograph of Alaska’s Taku Glacier, the copy reads, in part, “This giant glacier has remained unmelted for centuries. Yet, the petroleum energy Humble supplies – if converted into heat – could melt it at the rate of 80 tons each second! …Working wonders with oil through research, Humble provides energy in many forms – to help heat our homes, power our transportation, and to furnish industry with a great variety of versatile chemicals.” What a swell company.’

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