SodaStream admits bowing to boycott pressure

‘SodaStream, the maker of fizzy drink machines, has confirmed that pressure from an international boycott campaign prompted it to withdraw from the occupied West Bank.

In a recent interview with The Jerusalem Post, SodaStream’s CEO Daniel Birnbaum said that his firm had planned to eventually close its factory in Mishor Adumim, an industrial park adjoining an Israeli settlement in the West Bank.

The shutdown was accelerated by pressure from the Palestinian-led boycott, divestment and sanctions (BDS) movement, he confirmed.’

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