‘A bit creepy’: New billboard technology could soon track your movements and behavior

‘With digital advertising long tapping into users’ mobile habits, traditional advertisers have felt left in the dark ages. But billboards are about to get smart, and technology would allow them to know where you’ve been and where you go after you see them.

Advertising giant Clear Channel Outdoor Americas, which owns tens of thousands of billboards across the country, announced Monday that it will be debuting a new kind of consumer-tracking system called Radar.’

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