Two-Thirds of All Shoppers Are Tricked by the Word ‘Natural’ at the Supermarket—Are You One of Them?

‘A recent Consumer Reports study shows that nearly two-thirds of shoppers are being misled to believe the label “natural” on food packages means more than it does — including that the foods are free of GMOs, hormones, pesticides or artificial ingredients. But the truth is, these foods often contain the ingredients and chemicals consumers are trying to avoid.

As an example, some “natural” shredded cheese contains natamycin, a pesticide. And “natural” fruit snacks can contain artificial preservatives like potassium sorbate and sodium benzoate. Consumers shouldn’t be misled in this way, and now there is a campaign to get the U.S. Food & Drug Administration either to fix the label “natural,” or ban it altogether. In response to a petition filed by Consumer Reports, the FDA is asking for public comment (through May 10, 2016) on what the word natural should mean on food packaging.’

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