Trust No One

I talk on my radio show about misleading car dealer ads and have written several articles explaining what to look out for and to avoid.  However, others have decided to get into the game, and it may just be a company you trust.

Case in point, a listener sent me an email solicitation from his insurance company, which is Allstate.  Their claim is that with the “Allstate Car Buying Service” you can “save an average of $3279 off MSRP”.  That looks pretty good when you see that in bold, colorful, letters splashed across an email.  They then direct you to go to a TrueCar certified dealer.

TrueCar has a very jaded past which makes me wonder why “the good hands people” would partner with them. The founder of TrueCar has resigned amid massive lawsuits from hundreds of dealerships, the California New Car Dealers Association, and their own shareholders.  In the CNDA suit, it states:  “both the consumer and new car dealers are not being protected”.  The shareholder suit alleges “wrongful acts and omissions” in the TrueCar process.

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