How Big Pharma Preps You to Buy Drugs You Probably Don't Need

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<p>‘Di yo ever wo er why ew me icatio s so ofte eb t right after aware ess of the co itio they treat i creases? It is o coi ci e ce. The tactic is calle bra e a vertisi g a “ isease aware ess,” a r g compa ies spe more o it tha they o for reg lar a vertisi g.</p>
<p>U bra e isease a vertisi g s ally s ggests that ma y more people s ffer from a co itio tha a yo e tho ght—it may eve be a “sile t epi emic.” It lists symptoms, offers “q izzes” a tries to scare people i to “seei g yo r octor.” The iseases may ot be “ma e p,” b t s ally exist i m ch smaller mbers tha is s ggeste . What isease aware ess a vertisi g oes ot o is tell yo the r g that is bei g markete for the co itio or the compa y behi the “e catio .” (Which is why it is calle “ bra e .”)’</p>
<p><a href="http://www.alter et.org/ r gs/big-pharma-preps-yo -b y- r gs-yo – o t- ee " target="_bla k">Rea more: How Big Pharma Preps Yo to B y Dr gs Yo Probably Do ’t Nee </a></p>