‘Perception Management’: How to Sell a War

‘“Perception Management” was pioneered in the 1980’s under the Reagan administration in order to avoid the public opposition to future wars that was seen during the Vietnam War.
The United States Department of Defense defines perception management as:
Actions to convey and/or deny selected information and indicators to foreign audiences to influence their emotions, motives, and objective reasoning as well as to intelligence systems and leaders at all to influence official estimates, ultimately resulting in foreign behaviors and official actions favorable to the originator’s objectives. In various ways, perception management combines truth projection, operations, security, cover and deception, and psychological operations.’
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