The Trivialisation of the GMO Debate. ‘Claims Based on Unscientific Nonsense’
‘When people don’t possess sufficient expertise on matters, they require simplicity. They desire easily manageable packages of knowledge, and these packages become taken for granted stocks of ‘common sense’ that enable them to cope with or to understand the world around them, no matter how faulty or misrepresented that ‘knowledge’ may be.
Powerful corporations and the media recognise people’s need for simplicity. And here lies the problem. To rally the masses around certain ideas and to make things ‘simple’ for them, corporations have taken their cue from Edward Bernays, the modern father of advertising, propaganda and public relations. Bernays knew how to manipulate groups of people and get the masses to acquiesce and hooked on the products and messages of capitalism. We are now all subjected to this type of manipulation each and every day by the incessant bombardment of commercials and official pronouncements.’
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