McDonald’s launches wearable then pulls it after kid feels the burn
‘Burger baron McDonald’s’ short foray into the fitness-tracking wearables caper has ended badly, with a device called ‘Step-It’ pulled after burning at least one child’s arm.
The Step-It was a simple movement tracker bundled into Happy Meals, the slightly-less-salt-and-fat-laden burger boxen the Golden Arches suggests are fine fare for kids.
Arkansas woman Casey Collyar took to Facebook to show injuries she says the device created on her son’s arm. McDonald’s learned of the injury and, according to Colorado’s 9 News removed the devices from Happy Meals across North America.’
Read more: McDonald’s launches wearable then pulls it after kid feels the burn
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