Fancy This: McDonald’s Actually Thinks People Will Buy Its Pesto Caprese Sandwich

‘For decades, fast-food restaurants were a mainstay of the American eating experience to such a degree that the McDonald’s Golden Arches were as much an indelible symbol of the United States as Lady Liberty.
But in recent years the industry founded on the quick burger-and-fries concept is facing tough times. It’s not just that Americans have become more health conscious; they’re also inundated with so many choices that companies are fighting for ways to distinguish themselves within a landscape of brightly colored signs dotting every commercial avenue and highway of the nation.
“The major brands are in a share war,” Larry Light, CEO of the consulting firm Arcature and McDonald’s global chief marketing officer from 2002 to 2005, told Salon. “When there’s a rising tide they can rise together, but now it’s a battle for market share.’
Read more: Fancy This: McDonald’s Actually Thinks People Will Buy Its Pesto Caprese Sandwich