Mastercard rolls out pay-by-selfie across Europe

‘The financial services firm is rolling out technologies that will allow European consumers to authenticate their identity without a password, but with a selfie, in order to provide customers with a more convenient method to sign in and a faster checkout process. Security firms view the development as another sign of the mainstream availability of biometric authentication, comparing it to the introduction of TouchID fingerprint authentication technology in the iPhone.
Javvad Malik, security advocate at enterprise security tools firm AlienVault, said that “selfie pay” is seemingly an attempt to bridge the gap between a fully authenticated method, such as chip and PIN – and unauthenticated payments methods such as contactless.’
Read more: Mastercard rolls out pay-by-selfie across Europe