Everyone is born creative, but it is educated out of us at school

‘Businesses urgently need innovative people, so we must dispel the myth that creativity is something mysterious that cannot be encouraged
Whenever I hear the phrase “creative industries” I’m always surprised. I ask myself, are there any uncreative industries? If so, how do they survive? Why aren’t they in a museum, next to the dodo? The world is changing at such a blistering pace that businesses without creativity at their core are doomed.
Innovate or die is not just a slogan, it’s a vital truth. Creativity is the most powerful competitive advantage a business can have. Companies need to fizz with new ideas and fresh thinking. But there’s a problem – there just aren’t enough fizzy people around.’
Read more: Everyone is born creative, but it is educated out of us at school