Is Black Friday a damp squib for UK retailers?

‘Black Friday threatened to turn into a damp squib today as major stores opened their doors early this morning only to find hardly any shoppers were waiting to get inside.
The Bullring in Birmingham opened three hours early at 7am as staff anticipated a rush of eager shoppers – but the only place with a queue was the Greggs bakery as just a handful of customers milled around the centre.’
Read more: Is Black Friday a damp squib for UK retailers?