Nestlé Loses More Than $500 Million For Poisoning Maggi Noodles With Lead
‘Nestlé lost at least $277 million in missed sales, and over $200 million in brand value. Another $70 million was spent to execute one of the largest food recalls in history.
Nestlé spent three decades building a beloved noodle brand in India. Then the world’s biggest food and beverage company stumbled into public relations debacle that cost it half a billion dollars. — Fortune
In May 2015, a packet of Nestlé’s hugely popular 2-Minute Maggi noodles had been found to contain seventeen times the permissible level of lead and harmful levels of monosodium glutamate (or MSG, a flavour enhancer which was not mentioned in the product’s list of ingredients) in Uttar Pradesh (a state in northern India).’
Read more: Nestlé Loses More Than $500 Million For Poisoning Maggi Noodles With Lead
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