Marketing blitz fails to stop slide in tourism to Israel

‘Tourism to Israel fell again in 2016, continuing a negative trend that began with the 2014 assault on Gaza that left more than 2,200 Palestinians, including 550 children, dead.
Figures from Israel’s Central Bureau of Statistics show that the expensive efforts to brand the country as a fun, carefree destination, especially for Europeans, are failing.
Overall, the number of visitors to Israel last year dropped by 1.2 percent. This comes after even sharper drops in previous years – 4.4 percent in 2015 and 8.2 percent in 2014.’
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