20th Century Fox Apologizes For Purposely Spreading Fake News

‘“In raising awareness for our films, we do our best to push the boundaries of traditional marketing in order to creatively express our message to consumers. In this case, we got it wrong.”
Those words were taken from an email sent to the New York Times by film industry behemoth 20th Century Fox. It was an apology from the corporation for its part in creating a network of “fake news” sites that published false stories as a marketing campaign for one of its films.
“We have reviewed our internal approval process and made appropriate changes,” Dan Berger, 20th Century Fox spokesman Dan Berger told the Times, “to ensure that every part of a campaign is elevated to and vetted by management in order to avoid this type of mistake in the future.”’
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