McDonald’s to cut prices as fast food consumption falls to all-time lows

‘McDonald’s is feeling the burn as fewer people choose to dine out, and more people choose to cook at home. The novelty of their all-day breakfast appears to have worn off, as sales and growth have begun to dwindle once again. Now, the fast food giant has turned to something new to help reel customers back in: cutting the prices of drinks.
After last year’s focus on burgers and chicken sandwiches, McDonald’s plans to advertise $1 sodas and $2 McCafe specialty drinks in the hopes of regaining their following across the United States. Bloomberg reports,”McDonald’s leads a $228 billion U.S. fast-food industry that faces slackening growth. After increasing 2.4 percent last year, revenue gains will slow to 1.5 percent this year and 1.6 percent in 2018, data from researcher IBISWorld show.”’
Read more: McDonald’s to cut prices as fast food consumption falls to all-time lows